To help market its line of “stress protect” deodorant, German toiletries company Nivea decided to put some innocent people in a stressful situation and film the results. The activation took place at a German airport and the movie has become an instant viral hit on YouTube. What’s more stressful than thinking you are being hunted down by German police for a crime that you didn’t commit?

A ‘making of’ movie was posted online to stress the ‘realness’ of the activation.