The Business of Fashion zoom in on travel retail and its acclaimed 15% share of the broader personal luxury goods market. Explaining the dominant role of the Chinese traveler and describing the (dis)advantages that down-town duty free -as ao practised by DFS- offers versus the more traditional airport duty free shopping.



 With travel retail set to continue double-digit percentage growth, fuelled predominantly by Asians, the sector is increasingly targeting travellers beyond traditional travel corridors.

In recent years, booming international travel — originating especially from China, Russia, Indonesia and Thailand — has propelled travel retail from a relatively small sideline business to a highly lucrative and critical component of a successful luxury strategy. “Travel retail has been growing at about 12 percent in the past few years.

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