TRAVELRETAIL.INFO
Learn how the Travel Retail channel works.
What the key differences are with traditional retail.
Why you should not miss the opportunity to be active in this channel.
During a custom-developed Travel Retail Masterclass, Aircommerce founder Melvin Broekaart takes you through the international world of Travel Retail. A world characterised by luxury brands, posh shopping environments and ‘captive audiences’.
You will be fully informed in private, in a small group or with your entire team on the ins and outs of this special, fast-growing channel. You will learn about the origin and future of travel retail, the purchasing patterns and customer journeys and about value chains and financial parameters.
During a benchmark session, we’ll take a closer look at the opportunities and possibilities within your industry/product group and the travel retail activities of direct competitors will be examined.
At the end of the Masterclass, the opportunities for your company in travel retail will be highlighted, and based on critical success factors, we’ll take the first steps for your successful entrance in travel retail.
AIRCOMMERCE
Airport Pop Up is part of Aircommerce, specialized in the field of sales and marketing at airports.
Airport Pop Up is part of AirCommerce, specialized in the field of sales and marketing within the Travel Retail channel.
From our home-base in Amsterdam, we work for brands, retailers and airports worldwide.
The activities of AirCommerce can be divided into three categories: Consultation, sales and marketing. All in the area of Travel Retail. The collective name for the retail environments at airports, on board of airplanes, ferry lines & cruise ships and retail focused on military personnel & diplomats.
We support both brands, retailers and airports in the development of a future plan within travel retail, we deploy new digital technologies, we make products available in airport shops and we provide unique brand experiences focused on millions of travelers.
Travel Retail is the ultimate channel for sales & brand building.
From the moment they pass the security checks until they prepare for boarding, travelers will experience a unique moment, the Golden Hour. Feeling positively about the upcoming journey and ‘trapped’ in a posh shopping environment. Finally, time to experience! Brands, products, new introductions or classics which they’ve never seen before. Travel retail makes the difference.