Learn how the Travel Retail channel works.

What the key differences are with traditional retail.

Why you should not miss the opportunity to be active in this channel.

During a custom-developed Travel Retail Masterclass, Aircommerce founder Melvin Broekaart takes you through the international world of Travel Retail. A world characterised by luxury brands, posh shopping environments and ‘captive audiences’.

You will be fully informed in private, in a small group or with your entire team on the ins and outs of this special, fast-growing channel. You will learn about the origin and future of travel retail, the purchasing patterns and customer journeys and about value chains and financial parameters.

During a benchmark session, we’ll take a closer look at the opportunities and possibilities within your industry/product group and the travel retail activities of direct competitors will be examined.

At the end of the Masterclass, the opportunities for your company in travel retail will be highlighted, and based on critical success factors, we’ll take the first steps for your successful entrance in travel retail.

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Airport Pop Up is part of Aircommerce, specialized in the field of sales and marketing at airports.