Reasons for Showrooming in Travel Retail
Melvin Broekaart, Managing Director – Aircommerce
Pricing is not the only motive for travel retail consumers to be swayed into showrooming as efficient worldwide delivery options […]
Amazon Locker: Airport pick-up of online luxury purchases
Melvin Broekaart, Managing Director – AirCommerce
The roll out of order pick-up machines at airport hubs are allowing e-commerce merchants to steal a march on travel […]
Airport retail pricing & VAT
“The real reason airport shops want to see your boarding pass”
It all started with an investigation by UK tabloid newspaper The Sun earlier this month […]
Forbes: Airport Retail – The Golden Hour and 4 Missed Opportunities
Celia Brown sums up what she experiences when traveling through international airports and -speaking as both a consumer and a marketer- comes up with four […]
Luxury Society: Travel Retail – A Sixth Continent With 1 Billion Consumers
Luxury Society -the world’s leading business resource for the luxury industry- provides an in-depth overview of opinions about the global travel retail market. Referred to […]
Battling Benchmarking – Travel Retail Beware
Melvin Broekaart, Managing Director – Aircommerce
Travel retail beware. ‘Showrooming’ is coming to a store near you with the potential to seriously damage the health of […]
The Economist: Airport Shopping – ‘The sixth continent’
Recently The Economist published an insightful article about the Travel Retail market and airport shopping, titled ‘The Sixth Continent’, zooming in on ‘ the battle […]
The Business of Fashion: Tapping Travellers Beyond Traditional Corridors
The Business of Fashion zoom in on travel retail and its acclaimed 15% share of the broader personal luxury goods market. Explaining the dominant role […]