“You’re at the airport. About to go on a planned trip. Suddenly, you’re offered a free trip. To a completely different, more adventurous destination. The catch? You don’t know what that destination is. And you have to leave. Right then and there.”
Part of Heineken’s campaign ‘Dropped’. This activation took place at New York JFK Airport. Travelers instantly changed their tickets to the new destination and informed friends & family about the sudden change in their schedule. Thousand of passengers experienced the activation when passing-by the activation at the airport. Roughly three million viewers have enjoyed the YouTube movie and the activation was shared on numerous blogs and websites.