In an effort to showcase what ‘giving’ looks like at its best, Canada’s WestJet put together their ‘Christmas Miracle’ airport brand activation. With the help of 175 WestJet volunteers, three airports and Santa himself WestJet made a Christmas miracle happen for more than 250 guests on two Calgary-bound flights.

What actually happened? You’ll have to watch the WestJet Christmas miracle video below to find out. Make sure you have a few tissues handy.

Interesting note: In order to motivate viewers to spread the word about the video, WestJet promised to give Christmas flights to a family in need if their video would hit 200.000 views. The actual number of views at the time of writing this post is surpassing 30 million…